In our ever-evolving technological world, social media platforms have moved to the forefront of marketing and business minds. New data shown by Hootsuite and We Are Social in The new Digital 2020 July Global Statshot report revealed that over half of the world’s population is now using social media.
(Click here to take a look at The Global State of Digital 2020 in full over at Hootsuite)
Consequently, it is becoming an increasingly important aspect of digital marketing, giving an innovative way to connect with customers and reach out to new, targeted potential audiences. Considering its ability to reach millions of customers worldwide and that it's predominantly free; if you aren’t including social media networking as an important part of your marketing strategy you’re missing out on important opportunities for brand growth and potential revenue.
Here are 6 reasons an active social media presence is so important to your marketing strategy:
1. Engage with Customers on a new level
Social networks allow you to interact with customers in such a direct way and unlike many traditional forms of marketing, social media is a two-way street for communication and offers your audience the opportunity to interact directly with your brand. The key to great engagement is to keep active on your social platforms, you can’t expect your audience to be interested if you’re not. Post regularly, reply to comments and interact with relatable content and users to fully utilise the benefits of an active social media presence.
2. Create brand awareness and promote your content
As a very stress-free and profitable marketing method, social media is an increasingly popular way to escalate brand recognition and gain awareness around your business. It’s easy to get started, create profiles on a variety of social channels and begin to network and interact with highly targeted potential customers. Having an active social media presence will undoubtedly improve your brand visibility and allow your content to reach a wider audience.
3. Increase traffic to your website
Sharing your website via your social channels gives your audience another reason to click through to your website and by sharing more quality content on your social media networks you give yourself the opportunity to drive more traffic to your website as soon as you publish a new post, with more opportunity for conversion.
4. Brand loyalty
Building brand loyalty should be one of the main goals of any business. An active social media presence opens more opportunity to connect with customers and directly engage with them which in turn gives more opportunity for customer satisfaction, loyalty and retention. The ability to communicate with audiences on this level means brands can develop their relationships with customers by engaging them with fresh, regular, exciting content.
5. It’s extremely cost-effective
Given that the majority of social media platforms offer free sign-up, social media marketing may be one of the most cost-effective advertising strategies at present. If utilised correctly, for example, effective content and clever scheduling, you can gain much customer following and engagement, without even having to spend a penny. Of course to gain some more premium features or to use social advertising such as sponsored posts, most networks also include paid-for features. (Facebook for Business, Google Ads, etc.)
6. Monitor activity and interaction relevant to your brand
Not only is it important to monitor social media to increase your audience engagement, but it is also a fantastic way to source information about your key demographic, your own brand and your competitors. Monitoring and interacting with conversations relevant to your brand will increase your social intelligence and allow you to gain a fresh perspective on your business!
There is no doubt that an active social media presence needs to be a vital part of your marketing strategy. While consumers are moving to new social platforms as a way to look for new products, services and ultimately to spend their money; if your brand isn't active via your social profiles, you are missing great new opportunities for conversion. So what are you waiting for? Get started by creating some profiles and begin engaging with your customers and you can see for yourself why social media is becoming more and more essential for business!